In this post, I will be posting my assignment for the semester.

More specifically, there are three assignments, including a press release, communications plan, and media kit.

In the press release assignment, I will represent The Omega student newspaper by creating a professional press release to announce The Relaunch of The Omega, scheduled for April 10th. In addition, I will propose a distribution strategy to maximize the press release’s reach and impact.

In the communications plan assignment, I will be developing communication plans that highlight an existing Corporate Social Responsibility (CSR) initiative from a real organization based in British Columbia.

In the media kit assignment, I will be creating a professional digital media kit for an organization featured in the film Little Burgundy (NFB, 1968) and developing a communications plan for an associated blog campaign.