Campaign Goal: Encourage more residents to attend the next meeting with the City Hall on June 5th, 1969, and collect voices from residents to present to the City Hall how important to include them in the decision-making process for the urban renewal project. 

[Relevant Spokespeople]

1. Jeanne Leblanc (president of the Committee): Jeanne has been deeply involved in the organization and representing the neighborhood’s voice. In addition, she brings a wealth of knowledge about the community’s history and the needs for urban renewal projects. As the president of the committee, she will be the primary spokesperson featured in the blog posts.
2. John Doe (resident of the Little Burgundy and a member of the Committee): John was one of the first people whojoined the committee. With the personal stories of how the neighborhood has shaped his life and his vision of the future in the neighborhood, he will inspire the city hall and other residents to emphasize the committee’s mission. 
3. Emily Mclane (resident of Little Burgundy): Emily is a young single mother of two children who is categorized as a low-income resident in Little Burgundy. Sharing her personal perspective of how she lives in the neighborhood and how the community is supporting her lifestyle helps support the committee’s vision.
4. Daniel Chauvin (local historian and urban planner): Daniel’s expert perspective emphasizes the cultural significance of Little Burgundy and the importance of preserving local heritage in the face of modern development.

[Content Ideas and Calendar]

Frequency of Publication: bi-weekly

1. April 10th, 10 AM “Saint Martin’s Blocks Citizens’ Committee is HERE to Secure Your Future” Focus: Introducing the organization. This post will outline what the organization is for, why they are important for the current and future residents, and how they process and represent their community to the City Hall of Montreal.
2. April 24th, 10 AM “We Need Alternatives: Sustainable Solutions for Little Burgundy’s Future” Focus: This post will highlight the expert perspectives of Little Burgundy’s history and critiques of the redevelopment plan. Thiswill impact the readers by how they see the project and how it should be changed to have a better solution for current residents of Little Burgundy.
3. May 8th, 10 AM “Freedom to Be Here, Freedom to Live” Focus: Presenting the voices of the president and other members of the Committee. This post will highlight why the organization is standing up for the residents. Also, it will increase awareness of the problem of redevelopment plan projects and emphasize the residents. 
4. May 22nd, 10 AM “Every Voice Matters” Focus: Sharing the personal stories of the residents. This post will emphasize to the readers how Little Burgundy is affecting and supporting the residents which shows the opponents of the urban renewal project.
5. June 5th, 10 AM “First Step Leads to Big Change: First Meeting with the City Hall of Montreal” Focus: Showcasing the report from the first meeting with the City Hall. This post will highlight what was being discussedin the meeting and the result of the meeting. In addition, this will bring awareness of what will be discussed in the next meeting.

[Audience Feedback and Engagement]

1. Comments Section: Each blog post will have comment sections that allow the readers to engage and share their stories and opinions.
2. Like Bottoms: Each blog post will have like bottoms so that readers who do not want to leave comments can still contribute to support the organization.
3. Page View Tracking: This will show how many stakeholders accessed the posts, which will help the PR team for future posts since it tells them the stakeholder’s interest.

[Justification]

The blog campaign for Saint Martin’s Blocks Citizens’ Committee (SMBC) is an essential tool to build trust and strengthen relationships with stakeholders, specifically with local residents and city hall members. Through this campaign, the committee can engage with the community, keeping them informed about important updates and why they are supporting the local residents.

Building Trust: Posting the voices of the residents, professional views, and what the leader is thinking will help stakeholders feel more connected to the organization. By openly sharing the position of the organization in the urban renewal project, the community will see the organization actively representing their interests. In fact, stakeholders will feel involved with the transparency.

Strengthening Relationships: The blog posts provide a direct channel for the committee to listen to residents’ concerns, feedback, and stories through the comment sections. This two-way communication fosters a stronger sense of community and solidifies SMBC’s position as a trusted advocate. Regular posts featuring local voices will keep the community engaged and encourage participation in the next city hall meeting.