[Press Release]
Headline: The Relaunch of The Omega: A New Chapter for TRU Student Newspaper
Subheadline: Join us on April 10th to celebrate the new beginning of The Omega with speeches, resources, and a vision for the future of student journalism at Thompson Rivers University.
The event will held from 12:00 pm to 3:00 pm at TRU Clock Tower, Room 200. In addition, it will bring together students, faculty, and the wider TRU community to mark the renewal of the campus’ most trusted source of event news, commentary, student culture, and campus publications.
The relaunch event will feature Sean Brady, Manager of The Omega, and Robert McAlaster, Editor-in-Chief, who will deliver insightful speeches reflecting on the impact of the newspaper, its current role in student life, and its vision for the future direction. This event will also include a different mix of entertainment and engagement, such as live music and interactive booths, designed to provide resources on journalism and TRU events, which offer an engaging experience for attendees for a deeper connection with TRU and The Omega.
“We, The Omega Team, are passionate about TRU. We want everyone, including you, to remember TRU,” said Robert Mcalaster. He continues, “If you are passionate about your article, the reader will be passionate as well.” The Omega’s mission is to serve as a reliable news source for students while promoting a sense of connection and engagement on campus. More specifically, The Omega covers current events, sports, arts, and the diverse stories that make TRU a vibrant community. In addition, the publication aims to ensure every member, who is part of the TRU community, feels included and represented. By showcasing the achievements of students and faculty, The Omega is dedicated to fostering a collaborative environment where journalism thrives.
Event Details:
Date: Thursday, April 10th, 2025
Time: 12:00 PM – 3:00 PM
Location: TRU Clock Tower, Room 200, Kamloops, BC
Additional Features: Live music, interactive booths, speeches by Sean Brady and Robert McAlaster
About The Omega:
The Omega is the independent student newspaper and news website of Thompson Rivers University, offering free content created by TRU students for the entire TRU community, including students, faculty, and staff.
Call to Action:
Don’t miss out on this exciting relaunch event on Thursday, April 10th! Come celebrate the new chapter of The Omega and learn more about the TRU community, opportunities, campus events, news, sports, arts and culture, and more. For more information, please visit https://theomega.news.
Contact:
Aiko Uehara CMNS 3550 Student
ueharaa19@mytru.ca
[Distribution Plan]
To distribute the press release and ensure it reaches as many people as possible, I plan to share it in five different ways.
1. TRU’s Official Website
Partnering with TRU Learning Technology and Innovation, they will be able to post on the TRU official website. This will guarantee the TRU community, including students, faculty, staff, and new students who are interested in to journalismprogram, is notified about the event.
2. TRU World Email Release
Partnering with TRU World to distribute the press release through email. This will ensure the TRU community, including students, faculty, and staff, is informed about the event and encourages them to attend it.
3. Local Media Outlets
Sending a press release to local media, such as Kamloops Radio and CBC Kamloops, will help broaden the event’s reach to local communities, including families, which will help distribute to the students from TRU, and encourage them to join the relaunch.
4. TRU Official Social Media
TRU has multiple social media platforms, such as different accounts on Instagram and X, so distributing using differenthashtags, such as #TRUJounalism and #TRUOmega, could increase engagement and visibility. Since Social Media is the main platform for students to find resources, it will be the best platform to get more attendees.
5. Campus Bulletin Boards and Flyers
Printing and posting copies of the press release on campus bulletin boards and in high-traffic areas, such as the library and Old Main, will help raise awareness among students who do not check emails or social media frequently.
[Distribution List]
1. TRU World: TRU World has a connection with many different departments and students, including international students, so they will help distribute the press release and increase the number of attendees.
2. TRU Learning Technology & Innovation (LT&I): They have access to the TRU official website, so they will be able to create a webpage and put a press release on the TRU official website.
3. TRU Faculty Members and Professors: They can send an email and post the press release on their Moodle so that students will be aware of the relaunch and letting the professors know about the relaunch will increase the number of attendees.
4. Kamloops Radio: Local news will help reach out to the local families at Kamloops who might have people involved in TRU which leads to getting more people for the relaunch.
5. Campus Radio CFBX: Campus Radio will be able to share the press release via their channel with the audience, such as students and faculty members, who are consistently listening to the radio.
6. TRUSU: The TRU Student Union has many clubs, which involve many students. They will help distribute the press release via the community board or on their website and more people will join the event.
7. TRU Social Media Ambassadors: They create content for the TRU Instagram posts and reels. Collaborating with them will be helpful in distributing the press release and announcing the relaunch to invite more people.
8. TRU Journalism and Communication Class: Students who are taking journalism and communication classes might be interested to know more about The Omega and other opportunities related to journalism during the event.
9. Local Event Planners: Collaborating with them will help expand the interactive booth and decorate the room to attract the audience.
10. LinkedIn (The Omega’s Page): For a more professional approach to attracting faculty, alumni, and potential student contributors, posting the press release on LinkedIn will get attention.
11. TRU Bulletin Boards: TRU has multiple bulletin boards across campus, such as in Old Main, the Arts and Education Building, and the House of Learning, which will promote to more students and faculty members who are not actively checking their emails or social media.
12. TRU Library: TRU Library is deeply connected with students from different programs, and they can share information about the event.
13. TRUSU Journalism and Communication Club: Students who are involved in the club might know about The Omega, so sharing about the event will increase the number of attendees.
14. TRU Residences: Reaching out to TRU residences and asking to share the press release will bring awareness of the event since there are students from different program lives.
15. Food Services Across Campus: Asking them to hang the flyers will bring awareness among students and faculty members about the event and gain more attendees.
This strategy will ensure that the press release reaches key stakeholders, specifically the TRU community, maximizing awareness and attendance for the event.